Connected TV Advertising Statistics in France (2026)

The connected TV advertising market in France is projected to reach €1.35 billion in 2026, driven by increasing consumer adoption of smart TVs and streaming devices. Marketers are allocating a significant portion of their digital budgets to CTV, recognizing its high engagement and targeting capabilities. With nearly 30 million users, French consumers spend an average of 4.5 hours weekly on connected TV platforms, creating lucrative opportunities for advertisers.

Programmatic advertising continues to dominate the CTV space in France, accounting for over 38% of digital ad spend. This growth reflects enhanced targeting precision and real-time bidding efficiencies. As brands seek to connect with younger, digitally-native audiences, the CTV segment is expected to expand further, solidifying its role as a cornerstone of the national digital advertising strategy.