In 2026, Finland's average video thumbnail CTR stands at 4.8%, reflecting a steady increase driven by targeted content and enhanced personalization. YouTube remains the dominant platform, accounting for most viewer engagement, while other platforms like TikTok and Vimeo contribute significantly to the local digital video ecosystem. The high adoption of custom thumbnails at 85% indicates brands' focus on visual optimization to increase engagement.
Finnish advertisers are investing more in video marketing, with an average CPM of €12.50, reflecting a mature digital advertising market. Viewers tend to watch videos for nearly three minutes, showcasing strong engagement levels. Marketers who leverage compelling thumbnails and optimized content are likely to see higher CTRs, leading to better ROI in Finland's increasingly competitive digital landscape.