Connected TV Advertising Statistics in Finland (2026)

Finland's connected TV advertising market continues to expand rapidly in 2026, with spend reaching €150 million, driven by increasing consumer adoption. The high digital penetration rate of 78% indicates widespread exposure to digital ads, making connected TV a vital platform for brands targeting Finnish audiences. Viewers now spend over two hours daily on connected devices, reflecting a shift toward digital entertainment consumption.

Advertisers in Finland are optimizing campaigns for higher engagement, with an average CTR of 1.8%. The growing user base of 3.2 million connected TV users presents significant opportunities for targeting and personalization. As digital infrastructure improves, connected TV is expected to become even more central to Finland's advertising ecosystem, emphasizing the importance of innovative ad formats and content strategies.