680,000
Total social commerce users
Number of social commerce users in Fiji in 2026
65%
Percentage of internet users engaging in social commerce
Proportion of Fiji's internet users involved in social commerce
FJD 150
Average monthly social commerce spending
Average amount spent per user monthly on social platforms
Facebook Marketplace
Top social commerce platform
Most popular social commerce channel in Fiji
12%
Growth rate of social commerce users
Annual increase in social commerce users in Fiji
By 2026, Fiji's social commerce market has expanded significantly, with 680,000 active users, representing 65% of internet users. Facebook Marketplace remains the dominant platform, driven by the country's increasing smartphone adoption and digital literacy. The average user spends around FJD 150 monthly, indicating growing consumer confidence in online transactions and local trading platforms.
The steady 12% growth rate reflects Fiji's rapid digital transformation, fueled by improved internet infrastructure and mobile connectivity. Small businesses and local entrepreneurs are leveraging social commerce to reach wider audiences, contributing to economic diversification. As social commerce matures, the government and private sector are expected to introduce more secure payment solutions and regulatory frameworks to support sustainable growth.
Frequently Asked Questions
What are the main drivers of social commerce growth in Fiji?
Increased smartphone access, improved internet infrastructure, and changing consumer preferences are key drivers.
How is social commerce impacting small businesses in Fiji?
It provides new sales channels, enhances visibility, and enables entrepreneurs to reach local and international customers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.