Fiji's mobile video consumption is on the rise, with over 1.2 million users actively engaging with video content daily. The average viewing time has increased to about 50 minutes per user, indicating deepening digital engagement across the islands. Mobile marketing strategies are also expanding, with companies investing around FJD 15 million annually to target consumers effectively. Video content now dominates mobile data usage, accounting for 65%.
The high smartphone penetration rate of 78% suggests a broad reach for mobile-based campaigns, fueling marketing innovation in Fiji. As digital infrastructure improves, more businesses are leveraging mobile video to connect with consumers. This trend is expected to continue, further integrating mobile platforms into Fiji’s marketing ecosystem and boosting digital economic growth in the country.