Fiji's e-commerce landscape has evolved significantly by 2026, with a return rate of 7.8%, reflecting improved logistics and consumer confidence. The average order value stands at FJD 350, indicating steady growth in online shopping expenditure. Mobile commerce dominates the sector, accounting for 60% of transactions, driven by widespread smartphone usage and improved internet access across the islands.
Total online retail sales in Fiji reached approximately FJD 550 million (USD 250 million), showcasing the increasing reliance on digital platforms. The 35% penetration rate suggests a growing digital consumer base, though challenges remain in logistics and digital infrastructure. Continued investments in technology and infrastructure are expected to further boost Fiji's e-commerce sector in the coming years.