Fiji’s e-commerce sector in 2026 shows rapid growth, driven by increased mobile internet access and digital payment adoption. The majority of online transactions are now completed via mobile wallets, reflecting the country's shift towards cashless payments. Local businesses are expanding their online presence to meet consumer demand for faster, more convenient shopping options, further fueling the sector's expansion.
With nearly 78% of the population adopting digital payments, Fiji is experiencing a digital retail revolution. The average transaction value remains stable, but the total volume of e-commerce sales continues to grow significantly. This trend highlights Fiji’s evolving digital economy, supported by government initiatives and increased smartphone penetration, making online shopping more accessible across the islands.