Video Marketing Statistics in Ethiopia (2026)

In Ethiopia, video marketing continues to grow, with an average thumbnail click-through rate of 3.8% in 2026, reflecting increased engagement strategies. The total spend on digital video advertising has reached USD 45 million, indicating strong investment from local and international brands. Mobile video consumption dominates, accounting for 68% of all video views, emphasizing the importance of mobile-optimized content for marketers.

Viewership duration averages around 4.2 minutes, showing that Ethiopian audiences are willing to engage with longer-form content. The number of active video creators has surged to 1.2 million, fostering a vibrant digital culture. As internet penetration deepens, video marketing is expected to become an even more critical channel for brand awareness and customer engagement across Ethiopia.