Ethiopia's e-commerce sector has experienced significant growth by 2026, with over 12 million transactions conducted online. The relatively low return rate of 8.5% indicates improved logistics and customer service, fostering consumer trust. Mobile commerce dominates, accounting for 65% of transactions, emphasizing the importance of mobile-friendly platforms in this emerging digital economy.
The total e-commerce revenue of USD 1.2 billion reflects Ethiopia's expanding digital retail landscape. The average return value of USD 35 per transaction suggests consumers are purchasing mid-range products, supported by developing logistics infrastructure. Continued investment in mobile technology and logistics will likely sustain this upward trend and improve return processes further.