25.4
Number of e-commerce transactions (millions)
Ethiopia's e-commerce transactions are expected to reach 25.4 million in 2026.
12.8
Mobile payment user base (millions)
Approximately 12.8 million Ethiopians will use mobile payments by 2026.
45
Average transaction value (USD)
The average e-commerce transaction value is projected at $45 in 2026.
38%
Percentage of digital payment adoption
Digital payment adoption in Ethiopia is estimated at 38% of online shoppers in 2026.
52%
Share of cash on delivery transactions
Over half of e-commerce orders (52%) will still be paid on delivery in 2026.
By 2026, Ethiopia is projected to see a significant shift towards digital payments, with nearly 38% of online transactions conducted digitally. This growth is supported by improvements in mobile banking, fintech solutions, and governmental policies. However, traditional cash-based methods still dominate, highlighting the need for continued digital literacy and infrastructure development to accelerate e-commerce adoption across the country.
Frequently Asked Questions
What are the main digital payment methods in Ethiopia?
Mobile money services like M-Pesa and telebirr are the primary digital payment methods in Ethiopia, complemented by bank cards and e-wallets.
How is the e-commerce sector expected to evolve in Ethiopia by 2026?
E-commerce in Ethiopia is expected to grow steadily, with increased online shopping, better digital payment infrastructure, and greater trust in digital transactions.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.