E-commerce Statistics in Eswatini (2026)

Eswatini's e-commerce sector is experiencing solid growth, with a market value reaching approximately $150 million in 2026. The moderate return rate of 12.5% suggests consumers are increasingly satisfied with product quality and delivery standards, although room for improvement remains. Digital payment adoption is rising, with nearly half of shoppers using electronic methods, which boosts overall transaction efficiency and security.

The expanding user base of over 1.2 million reflects increased internet access and smartphone penetration. Enhanced logistics infrastructure is a key driver, with an 18% growth rate in delivery services, enabling faster and more reliable shipping. These trends indicate a maturing e-commerce ecosystem that is poised for further expansion as digital adoption deepens across the country.