Eswatini's e-commerce sector continues to grow rapidly in 2026, with digital payment adoption reaching an impressive 1.2 million users. Mobile wallets dominate the market, accounting for 55% of transactions, driven by increased smartphone penetration and digital literacy. The total revenue of USD 180 million reflects a thriving online retail scene, supported by improved infrastructure and consumer trust in digital payments.
The average transaction value has increased to USD 45, indicating higher consumer confidence and spending capacity. Despite the dominance of mobile payments, cash on delivery still accounts for 5%, suggesting some residual reliance on traditional methods. Overall, Eswatini's digital payment ecosystem is set to become more inclusive and sophisticated, fostering continued e-commerce expansion.