65%
Cart Abandonment Rate
E-commerce cart abandonment rate in Eswatini in 2026
USD 45
Average Order Value
Average online purchase value in Eswatini, 2026
78%
Mobile Commerce Penetration
Percentage of online transactions via mobile devices
USD 120 million
E-commerce Market Size
Total e-commerce revenue in Eswatini for 2026
1.2 million
Online Shoppers
Number of active online consumers in Eswatini
Eswatini's e-commerce sector in 2026 shows a high cart abandonment rate of 65%, indicating potential improvements in checkout processes and payment options. Despite this, online shopping continues to grow, driven by increased smartphone usage and digital literacy. The average order value remains modest at USD 45, reflecting a diverse consumer base and varied product offerings.
Mobile commerce dominates, accounting for 78% of transactions, highlighting the importance of mobile-friendly platforms. The market size has expanded to USD 120 million, with over 1.2 million online shoppers supporting local and regional businesses. Continued investments in digital infrastructure could further reduce abandonment rates and boost overall e-commerce revenue.
Frequently Asked Questions
What factors contribute to the high cart abandonment rate in Eswatini?
Factors include limited payment options, concerns over security, high shipping costs, and lengthy checkout processes.
How is mobile commerce influencing e-commerce growth in Eswatini?
Mobile commerce is vital, with 78% of transactions via smartphones, enabling broader access and convenience for consumers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.