Instagram Shopping & Social Commerce Statistics in Eritrea (2026)

By 2026, Eritrea's digital landscape has seen significant growth in social commerce, with over a million Instagram users actively engaging in shopping activities. The increasing adoption of Instagram shopping features reflects a shift toward digital purchasing, driven by improved internet access and smartphone penetration. Small businesses and local artisans are leveraging these platforms to reach wider audiences, fostering economic growth in the digital economy sector.

The social commerce market in Eritrea is projected to generate nearly 768 million ERN in revenue this year, with an annual growth rate of 45%. Consumers are spending an average of 320 ERN monthly on social shopping, indicating a rising trend in online purchasing habits. As digital literacy continues to improve, more Eritreans are expected to participate in social commerce, further boosting the country's e-commerce ecosystem.