Eritrea's e-commerce sector has seen significant growth, with an estimated revenue of USD 85 million in 2026. The average return rate of 12.5% indicates a relatively stable consumer trust and effective return processes. Online shoppers, numbering around 1.2 million, benefit from streamlined policies that contribute to high satisfaction levels, which stand at 78%. The return process is fairly efficient, with refunds typically processed within 4.3 days.
Despite the growth, Eritrea's e-commerce return rate remains modest compared to global standards, reflecting cautious consumer behavior and developing logistics infrastructure. As online shopping continues to expand, businesses are expected to refine their return policies further to enhance customer loyalty. The balance between return rate and customer satisfaction will be crucial for sustaining e-commerce growth in Eritrea's emerging digital economy.