In 2026, Equatorial Guinea's digital advertising market has grown significantly, with total ad spend reaching USD 45 million, driven by increased smartphone penetration and e-commerce adoption. Shopping ads now account for a major share of digital marketing efforts, with an average CTR of 4.2%, indicating effective targeting and engaging ad content. The CPC remains competitive at USD 0.35, making shopping ads a cost-effective way for local businesses to reach consumers.
The conversion rate of 3.8% demonstrates improving online shopping behaviors, supported by enhanced payment options and logistics infrastructure. Mobile devices dominate ad traffic at 69%, emphasizing the importance of mobile-optimized campaigns. Overall, the digital ad landscape in Equatorial Guinea is maturing, with businesses leveraging shopping ads to boost sales and brand visibility in the rapidly growing e-commerce sector.