Facebook Ads Cost & Paid Advertising Statistics in Equatorial Guinea (2026)

The active Facebook user base in Equatorial Guinea is approximately 2.5 million, representing a significant portion of the population engaged in social media marketing. About 32% of local businesses now utilize Facebook ads, highlighting the platform's importance for digital marketing strategies. As digital infrastructure improves, we expect ad costs to remain stable while ad spend and user engagement continue to rise, offering new opportunities for advertisers.