In 2026, Equatorial Guinea's digital advertising landscape shows modest growth, with a display ad CTR of 0.12%. While this rate is low compared to global averages, it reflects the country's emerging digital infrastructure and increasing internet penetration. PPC spending is projected at USD 5.4 million, indicating growing investments in online marketing strategies by local businesses.
The majority of ad engagement occurs on mobile devices, which have a CTR of 0.15%. The total ad impressions reaching over a billion demonstrate expanding digital activity. As internet access improves, we expect digital advertising effectiveness and reach to continue rising, offering new opportunities for advertisers targeting Equatorial Guinea’s expanding online audience.