$150 million
Total E-commerce Revenue
Estimated total e-commerce sales in Equatorial Guinea for 2026.
12%
Online Retail Penetration
Percentage of population engaging in online shopping in 2026.
45%
Cross-Border Transactions Share
Proportion of e-commerce transactions involving foreign merchants.
60%
Digital Payment Adoption Rate
Percentage of e-commerce transactions completed via digital payments.
$90 million
Mobile Commerce Revenue
Revenue generated through mobile devices in e-commerce.
Despite significant growth, e-commerce penetration remains modest at 12%, indicating substantial room for expansion. The high share of cross-border transactions at 45% highlights the country's reliance on international online retailers, which is expected to continue as local e-commerce platforms develop. Continued investments in digital infrastructure and payment security will be vital for sustaining this upward trend in Equatorial Guinea.
Frequently Asked Questions
What is the main driver behind e-commerce growth in Equatorial Guinea?
Improved internet access, mobile device usage, and increased trust in online payments are primary drivers of e-commerce growth.
How is cross-border e-commerce expected to evolve in Equatorial Guinea by 2026?
Cross-border transactions will likely increase, accounting for nearly half of e-commerce activity, supported by better logistics and digital payment adoption.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.