E-commerce in El Salvador is steadily growing with an estimated USD 1.2 billion in sales by 2026. The return rate remains modest at 8.5%, indicating improving customer satisfaction and better product descriptions. Fashion products exhibit the highest return rate at 12%, driven by sizing issues, while electronics have a lower rate at 6%. The average refund process takes around 4 days, reflecting efficient logistics and customer service improvements.
The rise in mobile shopping has slightly increased return rates on mobile devices to 9%, compared to 8% on desktops. Retailers are investing in better return policies and digital tools to streamline the process. As e-commerce continues to expand, understanding and managing return rates will be key to maintaining profitability and customer loyalty in El Salvador.