By 2026, El Salvador's connected TV advertising market is projected to reach $12.4 million, reflecting strong growth driven by increased internet penetration and smart TV adoption. Digital advertising now accounts for 38% of total ad spend, emphasizing shifting consumer engagement towards digital platforms. The rise in connected TV usage offers advertisers new opportunities to target audiences with more precise, engaging content.
With an estimated 2.3 million connected TV users and an average daily viewing time of 85 minutes, advertisers can leverage this channel for impactful campaigns. The 18% annual growth in ad impressions indicates a rapidly expanding ecosystem. As digital infrastructure improves, El Salvador's ad industry is poised for continued digital transformation, making connected TV a vital component for brands seeking to connect with local consumers.