El Salvador's e-commerce sector in 2026 continues to grow, with total sales reaching approximately $1.2 billion USD. Despite increasing adoption, a significant 65% of shopping carts are abandoned, highlighting ongoing issues with checkout processes and trust. Mobile commerce dominates, accounting for over 70% of transactions, driven by widespread smartphone use and improved mobile payment solutions. Average order values remain modest but are gradually rising as consumers become more comfortable with online shopping.
Digital payment methods are now used by 68% of consumers, reflecting enhanced financial inclusion and digital infrastructure. E-commerce platforms are investing in user experience improvements to reduce cart abandonment. The rise in mobile commerce indicates a shift towards more flexible shopping habits, especially among younger demographics. Continued growth depends on addressing barriers like trust and payment security, which are vital for capturing more market share in El Salvador’s expanding digital economy.