25 million
Total Social Commerce Users
Number of social commerce users in Egypt in 2026
1,200 EGP (~$40)
Average Monthly Spending per User
Average amount spent monthly per social commerce user
68%
Mobile Social Commerce Penetration
Percentage of social commerce transactions via mobile devices
Facebook & Instagram
Top Social Platforms for Commerce
Leading platforms driving social commerce in Egypt
25-34 years
Age Group with Highest Engagement
Most active demographic in social commerce activities
Mobile commerce dominates the scene, accounting for 68% of transactions, primarily through Facebook and Instagram. The 25-34 age group leads engagement, indicating a youthful, tech-savvy demographic eager for diverse, social-driven shopping options. This trend highlights Egypt's shift towards digital retail and social media influence.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.