In 2026, Egypt's PPC impression share has grown to 65%, reflecting increased competition and digital adoption. The total digital ad spend has reached USD 1.2 billion, indicating strong investment from both local and international brands. Mobile advertising continues to dominate, with a click-through rate of 4.8%, driven by widespread smartphone use and improved mobile internet access.
The number of active digital advertisers has surged to 45,000, showcasing the expanding digital marketing landscape. The average CPC remains affordable at USD 0.45, making paid search campaigns accessible for small and medium enterprises. Overall, Egypt's digital advertising ecosystem is rapidly maturing, with significant growth potential in the coming years.