Egypt's connected TV advertising market is experiencing rapid growth, with a projected spend of USD 320 million in 2026. The increasing adoption of smart TVs and streaming devices has shifted consumer media consumption, making CTV a critical platform for advertisers aiming to reach Egyptian audiences effectively. The substantial share of digital budgets allocated to CTV underscores its importance in Egypt’s digital marketing landscape.
Daily viewership on connected TVs averages over 2 hours, reflecting high engagement levels. The growing number of connected devices, estimated at over 4 million, indicates expanding accessibility. Advertisers are leveraging this trend to improve targeting and ROI, while broadcasters and content providers expand their digital offerings to meet rising consumer demand for on-demand and streaming content.