Instagram Shopping Social Commerce Statistics in Dominican Republic (2026)

In 2026, Instagram Shopping has become a vital platform for Dominican brands, with over 3.2 million active users. The social commerce revenue has reached approximately RD$2.5 billion, reflecting a 20% increase from the previous year. Consumers are spending an average of RD$780 per transaction, indicating strong engagement with social shopping features. This growth has encouraged more brands to adopt Instagram Shopping, increasing their online sales footprint across the country.

The conversion rate of 4.8% highlights Instagram's effectiveness in turning viewers into buyers. Small and medium enterprises benefit significantly from visual product displays and targeted advertising. The platform's integration into daily shopping habits boosts the local economy and digital retail landscape. As social commerce continues to evolve, Instagram's role in facilitating seamless transactions is expected to expand, further empowering Dominican entrepreneurs and consumers alike.