Connected TV Advertising Statistics in Dominican Republic (2026)

The Dominican Republic has seen a significant increase in connected TV adoption, with 65% of households now equipped with smart TVs or streaming devices, reflecting a shift in media consumption habits. Digital ad spending continues to rise, reaching approximately RD$4.2 billion, driven by increased advertiser interest in targeted CTV campaigns. The pace of growth in connected TV advertising revenue remains robust, expanding by 22% annually, highlighting its importance in the digital marketing landscape.

Average daily viewing time for connected TV has risen to 4 hours per person, indicating strong user engagement. Advertisers are capitalizing on this trend, with ad engagement rates climbing to 4.8%, suggesting more effective ad placements and creative strategies. As digital and connected TV platforms evolve, the Dominican advertising market is poised for further growth, offering new opportunities for brands aiming to reach tech-savvy consumers in 2026.