65%
Cart Abandonment Rate
Percentage of online shoppers abandoning carts in 2026
$3.2 billion USD
Total E-commerce Revenue
Estimated total online sales in 2026
4.5 million
Number of Online Shoppers
Number of active online shoppers in the country
78%
Mobile Commerce Penetration
Share of e-commerce transactions via mobile devices
$75 USD
Average Order Value
Average amount spent per online order in 2026
E-commerce in the Dominican Republic continues to expand rapidly, with nearly 4.5 million people shopping online in 2026. Despite strong growth, the high cart abandonment rate of 65% suggests ongoing challenges in checkout processes and payment options. Mobile commerce dominates, reflecting increased smartphone usage, which is crucial for market growth and consumer engagement.
Frequently Asked Questions
What factors contribute to the high cart abandonment rate in the Dominican Republic?
Common factors include complicated checkout processes, limited payment options, and concerns over security. Improving these areas can reduce abandonment and increase sales.
How is mobile commerce impacting e-commerce growth in the Dominican Republic?
With 78% of transactions being mobile, smartphones are vital for reaching consumers. Enhancing mobile user experiences is key to expanding online sales.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.