Denmark has seen a rapid increase in connected TV adoption, with 82% of households now having access to smart TVs or streaming devices. This shift has driven a substantial rise in CTV advertising spend, reaching €2.8 billion, reflecting advertisers' focus on digital and on-demand content. The average ad spend per household has grown as brands target engaged viewers through personalized, high-impact campaigns.
The connected TV market in Denmark continues to mature, with revenues expected to hit €1.4 billion in 2026. The widespread adoption of CTV devices provides a valuable platform for advertisers seeking to maximize reach and engagement in a digital-first environment. As the industry evolves, Denmark's advertising ecosystem is increasingly integrated with data-driven strategies to enhance ad relevance and effectiveness.