Social commerce in the Democratic Republic of Congo is experiencing significant growth, driven by increased mobile internet access and smartphone adoption. With 15 million active users, the sector is becoming a vital part of the local economy, especially among young consumers who favor platforms like Facebook Marketplace. The average monthly spend of USD 45 indicates rising consumer confidence and expanding digital purchasing habits.
Mobile devices dominate social commerce transactions, accounting for 68% of activity in 2026. The demographic skew towards younger users aged 18-24 highlights shifting consumer behavior, with digital platforms becoming primary shopping venues. As social commerce matures, businesses are increasingly leveraging targeted advertising and local payment solutions to capture this expanding market.