In 2026, the Democratic Republic of Congo's PPC impression share stands at approximately 12.4%, indicating a competitive but growing digital advertising market. The total paid advertising expenditure is estimated at USD 45 million, reflecting increased digital adoption and marketing investments. Local businesses are increasingly leveraging PPC to reach consumers, especially as internet penetration improves across urban and semi-urban areas.
The sector's revenue from digital ads is projected to reach around 30 billion CFA Franc, emphasizing the sector's rapid growth. With over 8,200 active PPC campaigns, advertisers are targeting diverse sectors such as retail, telecommunications, and finance. The average CPC of USD 0.35 suggests affordability for advertisers, encouraging more small and medium enterprises to participate in paid digital marketing efforts.