The Democratic Republic of Congo's mobile video landscape is rapidly expanding, with 18 million users projected in 2026. The average user spends over an hour daily watching videos, reflecting high engagement levels. Smartphone penetration has increased to 65%, facilitating broader access. As mobile marketing grows, advertisers are investing significantly, with USD 150 million allocated to mobile video ads, indicating a vibrant digital advertising environment.
This growth presents opportunities for brands to reach a highly engaged audience through tailored video content. The 30% annual increase in content consumption underscores the increasing importance of mobile video as a primary digital activity. As infrastructure improves, more users will access high-quality videos, making mobile marketing strategies crucial for businesses aiming to expand their footprint in the DRC's digital economy.