In 2026, the Democratic Republic of Congo is projected to see connected TV advertising reach approximately $150 million USD, reflecting rapid digital adoption. The number of connected TV users is expected to surpass 4.2 million, driven by increased internet penetration and smartphone integration. As digital advertising matures, CTV's share is forecasted to account for 18% of the total digital ad spend, indicating a growing shift towards premium video formats.
The average daily ad view time on connected TVs is estimated at around 24 minutes, highlighting user engagement levels. With a consistent annual growth rate of 25%, CTV advertising revenue is set to expand significantly. This growth signifies an evolving media landscape where advertisers increasingly leverage CTV platforms to target audiences more effectively, boosting overall digital marketing efficacy in the country.