Connected TV Advertising Statistics in Czech Republic (2026)

By 2026, Czech Republic's connected TV advertising expenditure is expected to reach approximately USD 85 million, reflecting increased digital ad budgets and shifting consumer habits. The market share of digital advertising continues to grow, now constituting around 62% of the overall ad spend, driven by rapid growth in online and connected TV platforms. Viewership habits indicate that users spend nearly 1.6 hours daily on connected TV, demonstrating its importance in digital media consumption.

The number of connected TV users in the country is projected to hit 4.2 million, representing a significant portion of the population engaging with personalized and targeted content. Advertisers are seeing higher engagement rates, averaging 3.8%, which suggests more effective ad campaigns through connected TV channels. These trends highlight the increasing role of connected TV as a pivotal component of Czech Republic's digital advertising ecosystem.