In 2026, Cuba has seen a steady increase in video marketing effectiveness, with an average thumbnail CTR of 4.5%. This indicates that more viewers are engaging with video content, driven by improved internet access and mobile device usage. The rise in social media engagement highlights the growing importance of video as a primary content form for brands targeting Cuban consumers.
Investment in digital video advertising continues to grow, reaching approximately CUP 1.2 billion (USD 45 million). With 78% of video views occurring on mobile devices, marketers need to optimize content for mobile consumption. Overall, Cuba's digital landscape is expanding rapidly, offering new opportunities for video marketers in both local and international markets.