Cuba's digital advertising market is experiencing gradual growth, with a PPC impression share reaching 12.5% in 2026. Increased mobile internet access and smartphone usage are driving more businesses to invest in paid campaigns, reflecting a maturing digital ecosystem. The total ad spend of USD 45 million indicates a significant shift from traditional to digital marketing strategies in the country.
Despite a relatively modest impression share compared to larger economies, the trend suggests expanding opportunities for advertisers in Cuba. The average CPC remains low at USD 0.35, making it a cost-effective environment for small and medium enterprises to reach targeted audiences. The high mobile ad penetration underscores the importance of mobile-first advertising approaches moving forward.