Cuba has seen significant growth in mobile video consumption, with over 4.2 million users engaging daily for an average of 85 minutes. The rise in smartphone ownership to 78% has fueled this trend, making mobile a key platform for content and advertising. Businesses are allocating around USD 210 million to mobile marketing, reflecting increasing investments in digital outreach.
The engagement rate of 7.8% indicates a strong interaction with mobile video ads, suggesting effective targeting and content relevance. As internet infrastructure improves, Cuba's digital ecosystem is expected to expand further, boosting content consumption and marketing opportunities. This evolution presents new avenues for brands to connect with Cuban consumers via mobile platforms.