In 2026, Cuba's email marketing landscape shows a steady increase in engagement, with an average open rate of 22.5%. Despite challenges in digital infrastructure, brands are leveraging targeted email strategies to reach over 1.8 million subscribers, reflecting growing digital adoption. The click-through rate of 3.8% indicates moderate success in converting email engagement into interactions, supporting the overall marketing ROI.
The average ROI of EUR 4.50 per EUR 1 spent underscores the effectiveness of email marketing for Cuban businesses. As digital connectivity improves, companies are investing more in personalized campaigns, boosting engagement times to nearly two minutes. This trend suggests email remains a vital channel for customer retention and revenue generation amid Cuba's evolving digital economy.