Cuba's digital economy has seen significant growth by 2026, with over 1.2 million users actively engaging in e-commerce transactions. Digital payment methods now account for 65% of all online purchases, reflecting increased trust and infrastructure improvements. Mobile payments, favored by nearly half of online shoppers, demonstrate the country's shift towards more convenient and accessible digital financial services.
Despite the rise in digital payments, cash on delivery remains popular, used in 35% of transactions, indicating ongoing cash preferences in some segments. The average transaction value of around USD 60 aligns with local income levels and purchasing patterns. Continued investments in digital infrastructure could further boost e-commerce growth and diversify payment options across Cuba.