65%
Cart Abandonment Rate
Percentage of online shoppers leaving carts without purchase in Cuba
$45 USD
Average Order Value
Average value of online transactions in Cuba
78%
Mobile Commerce Penetration
Share of e-commerce conducted via mobile devices in Cuba
62%
Digital Payment Adoption
Percentage of online shoppers using digital payments in Cuba
15% YoY
E-commerce Revenue Growth
Annual growth rate of e-commerce revenue in Cuba
Cuba's e-commerce sector in 2026 faces challenges with high cart abandonment rates, mainly due to payment security concerns and limited digital literacy. Despite this, mobile commerce continues to grow rapidly, driven by increased smartphone penetration. The average order value has increased modestly, reflecting improved consumer confidence and expanded product offerings online.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.