Croatia's digital landscape in 2026 shows a significant shift towards short-form video content, with nearly 80% of users engaging on platforms like TikTok and Instagram Reels. The average daily consumption of video content has reached 1 hour 45 minutes, reflecting the country's growing preference for visual media. Marketers are increasingly investing in video strategies, seeing a high ROI of 250%, which highlights the effectiveness of video marketing for Croatian businesses.
The focus on mobile advertising continues to grow, with €15 million spent on mobile video ads in 2026. This investment aligns with the high engagement rate of 62%, indicating that Croatian viewers are highly responsive to short, engaging videos. Overall, the trend towards short-form video content is expected to influence marketing strategies across various industries in Croatia, making video a crucial component of digital communication.