Costa Rica's digital landscape in 2026 shows a steady increase in video content engagement, with an average thumbnail CTR of 4.8%. The majority of the population actively consumes video content, indicating high potential for marketers to leverage compelling thumbnails to boost click-through rates and brand visibility.
Investments in digital advertising continue to grow, with a total spend of approximately ₡28 billion (USD 49 million). The substantial ROI of 5.2x highlights the effectiveness of video marketing strategies in the country. As internet penetration deepens, businesses are expected to further capitalize on video platforms to reach more consumers effectively.