In 2026, approximately 2.3 million Costa Ricans engage in social commerce, representing a significant portion of the population. The average monthly spend of $85 US indicates growing consumer confidence and digital integration. Younger adults, especially those aged 25-34, form the largest buyer segment, emphasizing the importance of targeted marketing strategies.
Women continue to dominate social commerce activity, accounting for 58% of users. Instagram remains the preferred platform, driven by visual content and influencer marketing. This trend underscores the shift toward mobile-first shopping experiences and the increasing role of social media in everyday transactions in Costa Rica.