120
Digital Advertising Spend (USD millions)
Total digital ad expenditure in Costa Rica for 2026
45
Connected TV Advertising Market Share (%)
Percentage of digital ad spend allocated to connected TV
2.3 million
Average Monthly Connected TV Viewers
Number of viewers engaging with connected TV content monthly
35
Growth Rate of Connected TV Ads (%)
Annual growth rate of connected TV advertising in Costa Rica
6.8
Digital Ad Engagement Rate (%)
Average engagement rate for digital advertisements on connected TV
By 2026, Costa Rica's digital advertising landscape is heavily influenced by connected TV, which accounts for nearly half of the total digital ad spend. The surge in connected TV viewers, reaching over 2.3 million monthly, reflects increasing consumer preference for on-demand and streaming content. Companies are prioritizing connected TV for targeted advertising, capitalizing on its high engagement rates and growing reach.
The connected TV advertising market in Costa Rica is projected to grow at a robust 35% annually, driven by advancements in technology and increased broadband penetration. Marketers are leveraging data-driven strategies to optimize ad placements, resulting in higher engagement. As digital ad spending continues to rise, connected TV will play a critical role in reaching diverse demographic segments effectively.
Frequently Asked Questions
What is the dominant platform for connected TV advertising in Costa Rica?
Streaming services like Netflix and local platforms are leading, with major investments in smart TV apps and OTT services.
How is connected TV advertising impacting traditional media in Costa Rica?
Connected TV is rapidly replacing traditional TV ads, offering better targeting, measurable results, and higher consumer engagement.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.