In 2026, Comoros sees a steady increase in video thumbnail CTRs, reaching 4.8%, driven by improved content quality and targeted marketing strategies. Digital ad investments continue to grow, totaling USD 2.1 million, reflecting expanding online advertising efforts in the country. The majority of the population actively consumes online videos, with 62% engaging regularly, which presents significant opportunities for local brands and creators.
Viewer engagement remains high, averaging 3.5 minutes per video, indicating strong interest and content relevance. Social media platforms dominate video consumption at 78%, emphasizing the importance of social channels for marketing campaigns. As digital infrastructure improves, Comoros is poised for further growth in online video marketing effectiveness and audience reach.