Social commerce in Comoros is rapidly growing, with an estimated 450,000 users in 2026, reflecting increased digital adoption across the archipelago. The average user spends about USD 35 monthly, indicating a steady engagement with social buying platforms. The majority of users are women aged 25-34, showcasing a shift towards digital retail among young adults and females, vital for local businesses expanding online.
The high percentage of online shoppers purchasing through social media underscores the importance of social platforms as primary shopping channels. As internet penetration deepens, social commerce is expected to continue growing, driven by increased smartphone use and improved digital infrastructure. This trend offers significant opportunities for local entrepreneurs and international brands targeting the Comoros market.