In 2026, Comoros' PPC impression share remains modest at 12.5%, indicating room for growth in digital advertising penetration. The average CTR of 2.8% suggests moderate engagement levels, reflecting increasing familiarity with online ads among users. Digital ad spend has grown to USD 3.2 million, driven by rising internet access and smartphone adoption. The average CPC of USD 0.45 shows competitive pricing in the local market, making paid ads more accessible to small and medium businesses.
The predominance of mobile devices in ad impressions (68%) underscores the importance of mobile-optimized campaigns. As digital literacy and infrastructure improve, businesses are expected to invest more in targeted PPC advertising. This trend will likely enhance ad effectiveness, increase impression share, and boost overall ROI for advertisers in Comoros, fostering a more vibrant digital economy in the coming years.