In 2026, Comoros has seen a significant increase in connected TV penetration, reaching 42% of households. This growth reflects better internet infrastructure and rising consumer demand for diverse digital content. The digital ad spend is projected to hit USD 4.2 million, showcasing the expanding digital marketing landscape in the country. Advertisers are increasingly targeting connected TV audiences, recognizing its effectiveness in reaching younger demographics.
Connected TV advertising in Comoros now reaches about 68% of internet users, demonstrating its importance in the digital ecosystem. The average ad spend per household stands at USD 10, indicating increased investment by brands aiming to engage viewers through personalized and interactive content. Mobile device usage alongside connected TV emphasizes multi-screen strategies, enhancing the overall advertising impact across multiple platforms.