65%
Average Cart Abandonment Rate
The high rate indicates challenges in checkout processes and payment options.
1.2 million
Number of E-commerce Transactions
Reflects growing adoption of online shopping among Comoros consumers.
USD 35
Average Order Value
Lower than regional averages, suggesting price sensitivity and small purchase sizes.
78%
Mobile Commerce Share
Most transactions are made via smartphones, highlighting mobile-first strategies.
42%
Digital Payment Usage
Less than half use digital payments, indicating room for growth in digital finance adoption.
Comoros' e-commerce sector in 2026 shows a significant increase in online shopping activity, with over a million transactions this year. The high cart abandonment rate remains a concern, often due to limited payment options and trust issues. Mobile commerce dominates the market, reflecting the country's mobile-centric digital infrastructure and the importance of optimizing mobile checkout processes.
Despite rapid growth, digital payment adoption is still relatively low, suggesting opportunities for expanding e-wallets and secure online payment solutions. As internet penetration increases and local businesses adopt digital strategies, the e-commerce landscape is expected to become more seamless and user-friendly, reducing cart abandonment and boosting sales.
Frequently Asked Questions
What are the main factors contributing to cart abandonment in Comoros?
Limited payment options, security concerns, and complicated checkout processes are primary reasons for high cart abandonment rates.
How can Comoros e-commerce businesses reduce cart abandonment?
By offering diverse, secure payment methods, simplifying checkout steps, and building consumer trust through reliable service and transparent policies.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.