Colombia's e-commerce sector in 2026 is characterized by a surge in mobile payments, with nearly 69% of transactions conducted via smartphones. The rising adoption of digital wallets like PSE Wallet and Davivienda has accelerated online shopping. Total transactions are expected to reach over 45 million, reflecting increased consumer confidence in digital payment methods and expanding internet accessibility across urban and rural regions.
The average transaction value has climbed to $78, driven by higher spending on electronics and fashion items. Despite the growth of cashless payments, cash on delivery still accounts for 22%, though steadily decreasing. These trends highlight Colombia's shift toward a more mature digital economy, emphasizing the importance of secure and convenient online payment options for sustained growth.